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Jan 29, 2019

Serena Holmes is a Canadian entrepreneur and the President and CEO of Tigris Events, a brand experience agency that specializes in event planning, staffing, and experiential marketing. Over the last four years, the company has earned numerous awards including the Gold Stevie Award for Best Viral Video of the year, Best B2B Marketing award at the 2017 CAMP Awards, and the Top Choice Award for Best Event Staffing Agency for three consecutive years. In addition to her role at Tigris, Serena is a real estate investor building a passive income portfolio in a variety of different areas. She also volunteers her skills as the VP of Programming for the American Marketing Association Toronto Chapter.


Serena joins me today to share her experience of becoming an accidental entrepreneur. She shares insight into her businesses, the awards that she has won, and what it takes to achieve success. She shares her experience of using mentors and coaches and the investments that have enabled her to be mortgage-free by the age of 35. She also explains how technology and Search Engine Optimization have shaped her business and provided opportunities to travel while continuing to grow her business.


“You need to think outside-the-box when you work for yourself.” - Serena Holmes


Today on I’m A Millionaire...So, Now What?:


  • How Serena learned and honed her business skills to get to where she is today.
  • Why she volunteers as the VP of Programming for the American Marketing Association Toronto Chapter and connects with people from other marketing companies.
  • The details behind her upcoming book: The Accidental Entrepreneur.
  • How she got involved with Tigris, became a partner, and eventually bought out the partnership and became the CEO.
  • How awards build credibility and help companies stand out and win business.
  • How a real estate investment and advice from a business coach helped her double her income and become mortgage-free by the age of 35.
  • Diversification and the strategies that she has learned to start building a passive income portfolio.
  • How she has used mentors and coaches to help her strategize her business.
  • The role of technology in enabling entrepreneurs to travel and still run a business.
  • How using Search Engine Optimization has helped her grow her business.



Serena Holmes’s Fun Frank Advice for Self-Made Millionaires & Wealthy Families:


  • Whether you are an entrepreneur or not, try to get help from people who are where you want to be. Don’t be afraid to ask for help and don’t be scared to leverage debt as a way to make money.



Connect with Serena Holmes:



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