Nov 15, 2022
Welcome back to โIโm a Millionaire! So, now what?โ with me, your host, Colleen O'Connell-Campbell. Today, I am joined by Susan Diaz, Founder and CEO of c+p digital. Susan is a podcaster, and author of UNboring: take your content marketing from blah to brilliant.
In this conversation we discuss how to approach marketing during a recession.
๐ The impact of a recession on Marketing Strategy
๐ The benefits of proactively making smart cuts to your budget during a recession
๐ The importance of niching down, to narrow your Target Market and focus deeply
๐ The benefits of a Content Audit and having a clear Content Inventory
๐ 3 Ways to repurpose your content for greater engagement
๐ The benefits of repeating yourself in conversation, and what that tells you about your key messaging
๐ Susanโs fun, frank advice for The Self-Made Nation
Thereโs so much more to the podcast. Have a listen! ๐ง
If youโre looking for more information on auditing your content, youโll find it here: https://cp.digital/save-marketing-dollars/
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