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Nov 15, 2022

Welcome back to โ€œIโ€™m a Millionaire! So, now what?โ€ with me, your host, Colleen O'Connell-Campbell. Today, I am joined by Susan Diaz, Founder and CEO of c+p digital. Susan is a podcaster, and author of UNboring: take your content marketing from blah to brilliant.


In this conversation we discuss how to approach marketing during a recession. 


๐Ÿ“ The impact of a recession on Marketing Strategy

๐Ÿ“ The benefits of proactively making smart cuts to your budget during a recession

๐Ÿ“ The importance of niching down, to narrow your Target Market and focus deeply

๐Ÿ“ The benefits of a Content Audit and having a clear Content Inventory

๐Ÿ“ 3 Ways to repurpose your content for greater engagement

๐Ÿ“ The benefits of repeating yourself in conversation, and what that tells you about your key messaging

๐Ÿ“ Susanโ€™s fun, frank advice for The Self-Made Nation

Thereโ€™s so much more to the podcast. Have a listen! ๐ŸŽง


If youโ€™re looking for more information on auditing your content, youโ€™ll find it here: 


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