Nov 15, 2022
Welcome back to “I’m a Millionaire! So, now what?” with me, your host, Colleen O'Connell-Campbell. Today, I am joined by Susan Diaz, Founder and CEO of c+p digital. Susan is a podcaster, and author of UNboring: take your content marketing from blah to brilliant.
In this conversation we discuss how to approach marketing during a recession.
📝 The impact of a recession on Marketing Strategy
📝 The benefits of proactively making smart cuts to your budget during a recession
📝 The importance of niching down, to narrow your Target Market and focus deeply
📝 The benefits of a Content Audit and having a clear Content Inventory
📝 3 Ways to repurpose your content for greater engagement
📝 The benefits of repeating yourself in conversation, and what that tells you about your key messaging
📝 Susan’s fun, frank advice for The Self-Made Nation
There’s so much more to the podcast. Have a listen! 🎧
If you’re looking for more information on auditing your content, you’ll find it here: https://cp.digital/save-marketing-dollars/
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