The Cash Rich Exit Podcast: Pursuit of Impact with Karina Hayat

Pursuit of Impact with Karina Hayat

Jan 22, 2019

Karina Hayat is the President and Co-Founder of Prizm Media, a digital media company that generates healthcare leads. Prizm Media is ranked number 52 in Canada’s PROFIT500, which ranks as one of Canada’s fastest growing companies. Karina has many accolades including being recognized as one of Canada’s 100 Top Female Entrepreneurs and as a finalist in Ernst and Young’s Entrepreneur of the Year. Karina is dedicated to helping her community and has developed a simplified pharmacy experience through her RxToMe company and app. She has also founded companies such as 100 Meals a Week and volunteers with Islam Unravelled, BC Muslim Association, and Junior Achievement.

Karina joins me today to share how her life’s journey inspired an entrepreneurial spirit and encouraged her to start her company. She reveals her motivation for starting a healthcare business and how the different skills of her co-founder husband have helped them find success. She also shares her views on being an entrepreneurial-led family and creating a healthy work-life balance, her role in the community, and the importance she places on supporting and volunteering for organizations that aim to break down religious and cultural barriers.

"We have changed the motto of ‘we all live for the pursuit of happiness’ to ‘we are going to live for the pursuit of impact.’” - Karina Hayat

Today on I’m A Millionaire...So, Now What?:

How Karina’s parents, upbringing, and being a political refugee impacted her entrepreneurial spirit of seeing opportunities that others overlook.
The e-commerce, marketing, and logistics of Prizm Media and how the company helps customers source their health service needs.
The three core things that Prizm Media targets for it clients.
How the core targets of the business have evolved into caring, growing, and innovation.
How Prizm Media connects with people with chronic conditions who are looking for services that will help them save money or time to make their health experience more positive.
How Karina and her husband put their different skill sets together to create a successful business.
Why it is crucial to find the right work-life balance in a husband and wife business partnership.
How she is promoting the idea of independent women and breaking down the religious and cultural barriers in the community.
What’s next for Karina and her business.

Karina Hayat’s Fun Frank Advice for Self-Made Millionaires & Wealthy Families:

Create an annual plan and put all of the personal stuff in first. Then put your business stuff in on top of that.

Connect with Karina Hayat:

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