Apr 21, 2020
In this episode of “I'm a Millionaire. So Now What?” I have some special guests on the show to talk about crisis communication during economic upheaval.
Of course, many of you are already wondering where the next piece of business is going to come from or juggling working from home and caring for your kids.
But we need to keep the wheels of this economy turning and communicate with our clients at the same time.
Susan Diaz and Will Lamont have those answers, and many more.
Susan and Will are also entrepreneurs, founders of c+p digital, a Toronto-based, full-service marketing agency that delivers simplified solutions and programs to help companies’ messaging break through the digital clutter.
And wow, there is quite LITERALLY no better time than NOW to fine-tune and hone your messaging.
We are experiencing – collectively - an event that is (hopefully) a once in a lifetime happening.
And the first thing you must consider when thinking about ‘bull-horning’ your marketing messaging to your audience is that, while silence at this time is definitely not the way to go, plowing through like it’s business as usual isn’t either.
Best advice? Before hitting publish, step back and read the room. Keep your eye on the day’s news and adjust accordingly.
This episode is full of really excellent advice for ALL communicators who are manoeuvring through this Covid-19 chaos. I hope you’ll have a listen and reach out if you have any questions.