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Mar 26, 2019

Shelley True is the President and Founder of TRUEdotDESIGN, an Ottawa-based marketing firm dedicated to providing results-driven branding and social media campaigns for clients within the construction, architecture, interior design, and property development industries. She is the co-founder of FORE-Play for Charity, a golf tournament for women to raise awareness and funds for the Royal Ottawa Foundation for Mental Health’s philanthropic program Women for Mental Health. She is the recipient of multiple awards including the 2016-17 Entrepreneur of the Year award by Distinctive Women. Additionally, in 2016, her company earned an industry record of ten Sales and Marketing Awards, including the prestigious Industry Partner of the Year Award, at GOHBA.

Shelley joins me today to discuss how FORE-Play for Charity started and the inspiration behind the event. She explains why we decided to host the event at The Marshes Golf Course this year and shares the highlights you can expect by attending. She also shares how Ottawa businesses can support the event, even if you’re unable to attend, and explains why we chose to support The Royal Ottawa Foundation for Mental Health.



“It’s not really about golf. You don’t have to be a great golfer.” - Shelley True


Today on I’m A Millionaire...So, Now What?:


  • The inspiration behind FORE-Play for Charity.
  • Why I believe more men play golf than women.
  • The cost and pressure often associated with golf.
  • What to expect when attending the FORE-Play for Charity All-Women Golf Tournament.
  • Why we chose to raise funds for mental health awareness.
  • Why we are hosting the event at The Marshes Golf Course.
  • Events taking place at FORE-Play for Charity - beyond golf.
  • How to register or sponsor the event.



Resources Mentioned:


Connect with Shelley True:


Get Ready for Fun Networking & Fundraising!


Kick off your high-heels ladies, lace up your golf shoes, and get ready for an exciting, fun way to network with your business peers while raising money for a worthy cause. Join me, Colleen O’Connell-Campbell and Shelley True on September 5, 2019, for the all women’s golf tournament, FORE-Play for Charity - the annual event supporting The Royal Ottawa Foundation for Mental Health.


The FORE-Play for Charity event features fun ways to network with other Ottawa-based business leaders such as Open Mic, Cocktail Hour, the Red Carpet event, and a unique Makeup and Beauty Bar as well as a Gala Dinner.


So if you’re ready to lace up your golf shoes and tee off to support The Royal Ottawa Foundation for Mental Health, visit to register today - or, become a sponsor to show the community you’re serious about mental health.


Be sure to subscribe to our newsletter and follow FORE-Play for Charity on Facebook so you never miss an update on this important event.


Registration opens on April 1, 2019



Protect Yourself. Protect Your Family. Protect Your Assets


Protecting yourself, your family, and your assets are all essential elements of your roadmap to real riches as well as building and strategizing your financial plans.


If you’re ready to build your roadmap to riches and learn how to protect yourself, your family, and your assets join us this spring for our Estate Planning Sessions with RBC Wealth Management.


Topic: Your Power of Attorney: Quite Possibly the Most Important Person You Will Ever Hire

Date: Wednesday, April 24, 2019

Time: 2pm - 4pm


Topic: Your Executor: What You Need to Know Before You Hire Yours

Date: Wednesday, May 22, 2019

Time: 2pm - 4pm


Topic: Essential Family Conversations: Protecting Yourself and Your Wishes

Date: Wednesday, June 12, 2019

Time: 2pm - 4pm


Location details will be provided when you RSVP to the event(s). To RSVP, email Colleen at



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